In a context marked by environmental and economic challenges, the brewing industry must adapt to ensure its longevity. Climate change and inflation directly affect hop production and the cost of beer. Faced with these challenges, cooperation between hop growers and brewers is becoming a strategic lever. Brewstock.fr, as a dedicated marketplace, plays an essential role in this dynamic by bringing growers and brewers closer together and encouraging local exchange.
- Optimised remuneration: Selling to brewers via brewstock.fr allows growers to set fair prices that better reflect the quality and production cost of their hops. This translates into better pay and better recognition of the value of their work.
- Economic stability and predictability: Thanks to the 3-harvest supply contracts offered on the platform, growers can plan their production over several years, ensuring stable income in the face of market fluctuations and climate uncertainty.
- Control over sales: Brewstock.fr gives growers the ability to manage their offer directly in terms of price and available quantities. This autonomy allows better adaptation to market demand and greater responsiveness to consumer trends.
- Access to a wide range of local hops: the marketplace offers brewers a diversity of French hops, allowing them to select specific varieties to create unique and innovative beers. This access to local growers encourages the development of original recipes and differentiation in the market.
- Contribution to the local economy and reduction of the carbon footprint: By choosing to buy French hops, brewers support the local economy and help reduce the carbon footprint of the brewing supply chain. This approach is all the more relevant given that 70% of the hops used in France are currently imported, generating significant logistical and environmental costs.
- Guaranteed transparency and traceability: Each hop shows its origin (grower, region and harvest): brewstock.fr thus ensures better traceability of products. Brewers can therefore verify the provenance and characteristics of the hops they buy, guaranteeing superior quality and authentic flavours for the end consumer.
Faced with the current challenges of the brewing industry, brewstock.fr offers solutions for both hop growers and brewers. By bringing growers and brewers closer together, the platform contributes to the resilience and sustainability of the sector, while offering consumers high-quality beers produced with respect for the environment and the local economy.
